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Red Rock Bicycle Co. Named a gold status bicycle friendly business by the league of american bicyclists

Local Bike Shop awarded for their efforts to improve riding conditions for everyone 

Today, the League of American Bicyclists recognized Red Rock Bicycle Co. with a Gold level Bicycle Friendly Business (BFB) award, earning it a place alongside over 1,400 businesses across the country contributing to the movement to build a more Bicycle Friendly America.

“We are pleased to honor these new and renewing Bicycle Friendly Businesses, who are cultivating the growth of bicycling in their communities in ways we have never seen before,” said Bill Nesper, executive director of the League of American Bicyclists. “This round of awards includes companies and organizations making biking better through their own efforts and by supporting and amplifying the efforts of others. As always, it is a reminder that our vision of an America where every person can safely and easily choose to bike is shared by every part of a community.”

Red Rock Bicycle Co. joins 37 total new and renewing BFBs in the League’s latest round of business awards and 1,458 total BFBs nationwide, including everything from government agencies, Fortune 500 companies, bike shops, and other employers, all united in a commitment to transform American workplaces to be more welcoming to both customers and employees who bike. The Bicycle Friendly Business award recognizes an organization’s contributions in shifting up and accelerating the movement to build a Bicycle Friendly America for everyone.

“Bicycle Friendly Businesses are an integral part of our larger movement to make bicycling a safe, accessible, and fun option no matter where or what your destination is. When more people recognize the benefits of bicycling, the movement grows stronger,” said Nesper. “We’re proud that Red Rock Bicycle Co. and businesses like it are not only recognizing and embracing the benefits of bicycling but are working in tandem with local organizations, city officials, and other businesses to promote it as well.”

For Red Rock Bicycle, being bike friendly extends beyond selling bicycles to the community. Red Rock Bicycle supports local advocacy organizations and encourages bicycling as a form of transportation that improves physical health, mental health, employee morale, and community connections. The business provides amenities such as bicycle parking, lockers, and a shower, it offers incentives such as regular bicycle commuter challenges for its employees, and it organizes workshops and rides that are free to the community. 

The freedom to be able to choose to ride your bike is really powerful because of all the benefits of riding a bike: mental health, physical health, community health, having a community that feels more connected. Coming out of Covid, I think it is more important than ever that people start to feel connected with their community again.”

Ryan Gurr, Owner Red Rock Bicycle Co. 

As part of the BFB network, Red Rock Bicycle Co. will have access to a variety of tools and technical assistance from the League to become even more welcoming to people who bike. When employees bike, great things happen: Over time, more and more people realize that there are other options than driving a car. Especially now that e-bikes are widely available, here is a way of doing something for your personal wellbeing, and the wellbeing of your community, simply by biking to work. 

To learn more about the BFB program, or to apply, visit the League online at

About the Bicycle Friendly America Program

To learn more about building a Bicycle Friendly America, including the Bicycle Friendly Community® (BFC), Bicycle Friendly State® (BFS), Bicycle Friendly Business® (BFB), and Bicycle Friendly University® (BFU) programs, visit

The League of American Bicyclists leads the national movement to create a Bicycle Friendly America for everyone. With a history dating to 1880, the League is committed to engaging diverse communities and building a powerful, unified voice for change around protecting and promoting bicyclists’ rights. Learn more at