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rage at snowbird

Intermountain Cup Event

Snowbird, Utah | July 9, 2022


Join our team!


Shop Your Ride.

Southern Utah's biggest bike shop. Explore online. Find your dream bike. Go ride.

Gear Up With Red rock APPAREL

We proudly design a lot of sweet apparel in-house, including our Red Rock Trail Crew gear. When you purchase Trail Crew apparel, all proceeds benefit our trail improvement program.

We’re At Your Service.

Tune-up your favorite bike, improve your comfort and performance, or borrow a bike from us. Whatever you need, we’ve got you covered.

Bike Service

Bike Rentals

Bike Fitting

Ride More.

Really, that’s why we’re here. Check out our group rides and explore our annual events.

community rides & clinics

Find an outing that’s right for you and come ride with us.

Intermountain Cup

Grab your mountain bike and come race with us.

Ride Southern Utah

Discover Southern Utah by bike on these awesome road rides.

Better Bikes Deserve Better Trails.

For over 20 years, Red Rock Bicycle Co. has supported trail development and trail maintenance. Now we’re taking the next step. By partnering with the Greater Zion Tourism office and Visit Cedar City, we’ve created the Red Rock Trail Crew program. We have a full time, dedicated trail maintenance professional who is tasked with keeping our Southern Utah trails great.

Powered By Passion.

We’re proud of the riders we meet here in Utah and beyond and love sharing the best stories and knowledge from our community. Our featured stories give some awesome perspectives on the riding lifestyle.

fueled by choice.


It’s really all about choice.  

The ability to choose is one of the most basic human desires. That’s why we decided to create The Freedom To Ride Initiative. Our goal is to remove the barriers of active transportation- the ability to get from A to B and allow riders the freedom to choose. The Freedom To Ride Initiative includes educating so that riders feel safe on the roads, providing riders support and community, and encouraging more cycling infrastructure in our community through working with elected officials and city planners.